This week, Martha Stewart enters the senior living business. I believe strong brands that deliver on their "Brand Promise" will bring a monumental shift in senior care in the coming decade. And these strong brands will be able to circumvent the "A Place for Mom" lead generation referral services.
Marquee Brands, the owner of the Martha Stewart Living brand, is partnering with global real estate branding firm Brands Lab International to develop real estate projects. Assisted living will be among the product types the venture is pursuing.