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Feb 2 2020

Is your team lacking confidence? | Enrollment & Marketing in Senior Care

Enrollment | Sales | Marketing | Issue #142
Introduction. Now is a good time to give your subscribers an overview of what they can expect to see in your email.
Do you want to know why your enrollment team isn't calling on all their accounts?

Why they just visit the "easy" accounts? Where they know the person, and they can just show up and "be casual?"

Do you think they are afraid of rejection?

Nah, it's much worse.

They are afraid of being embarrassed as professionals. 

Because they don't know what to say.

Think I'm wrong? Invite one into your office and ask them to role play with you. 

Feeling 100% confident? Invite them into the Executive Director's office and try the same exercise. 

See, people are afraid of losing face.

Because they don't know what to say.

They don't have their talking points on paper.

They haven't customized those talking points for themselves.

They haven't improved them by iterating with them, and making them better, quarter after quarter.

If you want to give your teams CONFIDENCE, they need talking points customized just for them. They need to be ready for every situation. For every objection. And they have to call and offer VALUE.

If you want to give your teams confidence...

If you want them to show up at their accounts and offer VALLUE...

You have to spoon feed it to the front-line enrollment team.

As one famous actor said, "If it ain't on the page, it ain't on the stage."

This is what we do - create your messaging and get your team practiced, for every conversation. So they have confidence. So they are unafraid. So they bring value.

Best, Lisa
Enrollment & Sales
How to perform an enrollment data analysis
If you want to achieve your goals month after month, then guesswork and intuition aren’t your best friends. You need cold hard data, and your sales CRM must capture all necessary information on new enrollments.
Marketing
How to Scale Your Content Marketing
What's involved in scaling your content marketing efforts to 100,000 words a month — and what's the payoff? One company shares learnings from their journey.
Branding With Online Ads
Most marketers insist on driving leads. Here's why and how to build brand AWARENESS before you drive leads.
How to Use Headings for SEO
Keywords in headings will not necessarily make you rank better. 
Headings are useful for communicating what the content is about.
Marketing Inspiration
Inspire Change
NFL and Jay-Z create a documentary commercial to break through some noise.
Senior Care
Why a focus on CULTURE and a GROWTH MINDSET are necessary for innovation in senior living.
Community is All-Important
Residents in independent living units try to hide their increasing losses of memory and other functions. Many residents left their homes for a tiny apartment; now they fear less privacy and personal space.

Finding the right listening tools helps residents express confidences to trusted personnel. This is a crucial path toward creating a home environment that is comforting.
Aging in Place—or Trapped in Place?
It will become more likely that older persons who age in place will not be aging in the right place.
Cities should focus on access over mobility
"Access" means people don't have to travel too far, or wait too long for transportation, to get their needs met (for food, medical care and seeing friends). Mobility means there is fast transportation.
Social Media Shareables
Social Media Shareables is now a paid a paid service.

If you want to connect with family caregivers in their 40's, 50's and 60's, you can receive 14 social media posts that improve your organic reach on social media. Subscribe to the new Shareables newsletter for $199/month. Every week, you'll receive 14 great posts to build awareness among family caregivers. That's enough for 2 social media posts every day. A great resource for your in-house social media team.

Want us to Do It For You?" We will fill your social media channel with great Shareables, with copywriting that is customized for your brand. You simply review the posts and we'll then publish them for you on your own Facebook page. A great choice for organizations without dedicated social media teams, and at $399/month, an economical way to engage your audience without adding headcount.

To get started email  lisa@getgenerations.com to set up an initial consultation.

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