Working in senior care does not create automatic empathy.

For some care workers (including professionals and clinicians), the work can cause people to create a protective wall around themselves.

A major senior living provider discovered their staff was *lacking* in empathy, and the entire corporation is undergoing empathy training in 2019-2020.

Empathy begins by being intentional. We must want to understand another person's thoughts and feelings.

If you're an enrollment rep or clinician, here is one exercise to kick-start empathy:

When you next encounter your customer, take a moment to glance briefly at their shoes. Then think of yourself wearing their shoes -- probably not very comfortable, ill-fitting and very different from your own. 

"Let me walk in this person's shoes."

And in their shoes, you are not a magical answer to all their problems. You are a potential threat to their independence, a potential scam, another potentially bad decision. 

So slow down. Build rapport. Ask questions. Listen.

Here are 3 insights for the social media marketing funnel, from this week's Facebook Boost event in Oakland.

Connect with your customers, and with family caregivers, by sharing these curated picks.